That's why, over the next couple of months Heard will feature "How To" articles about starting a business. They'll be especially geared towards artists who want to make money while doing what they love. In this first article we'll start with 3 simple tips for someone who's simply tossing around the idea of starting a business.
Tip #1: Talk To Successful Business Owners
This is a great rule of thumb for any artist looking to start their own business. Find successful business owners, and then ask them what they did to get started. If you're shy and feel like no business owner would want to talk to you, I totally get it. That's how I usually feel too. One way to do it, is to start a blog called "Interviews With Success Stories" or something similar... and then use the blog as a reason to approach entrepreneurs who you admire. Interview as many people as you can and listen closely to every piece of advice they have.
Tip #2: Provide a Solution
For example, a woman named Lisa Price couldn't find moisturizers that really helped her skin. So, she made her own and the moisturizers worked so well that she sold them to her friends. Her friends told their friends... and eventually Lisa became the founder of a multi-million dollar beauty company called "Carol's Daughter." Lisa's success goes back to her creating a solution to a problem.
Tip #3: Keep It Simple
The start of a business should be like a test run, just to make sure it will work. Then, after three or more years of success, perhaps adding a little more will be feasible.
In Louisiana, one of the most beloved fast food joints is Raising Cane's. Cane's keeps their menu incredibly simple: fried chicken, fries, Texas Toast, and cole slaw. That's all they offer, and people LOVE it. Some people even say they like Raising Cane's because of the simplicity of the menu.
Sometimes simplicity is the best way to go when offering a service.