Well, now there is one more essential for writers to add to their toolkits!
It's common for creative types to shy away from marketing, but Firefly Magic is designed to help writers realize that their naturally highly sensitive nature actually contributes to their ability to market and advertise effectively! Indie authors will find this book essential to their toolkit, because marketing is essential to an author's success.
Sapala was generous enough to speak with Heard about Firefly Magic and about her own journey as a writer.
Sometimes this reputation is deserved and sometimes it’s not, but INFJs and INFPs tend to believe that anything to do with business, sales, and money-making is going to be out of alignment with who they are and what they stand for. This is not only inaccurate, but it is crippling to INFJ and INFP writers and artists who want to live a life that includes sustainable creative work.
In my book, Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers, I look at the underlying belief systems that INFJs and INFPs hold around marketing and sales and I introduce tools to help INFJs and INFPs shift into a different perspective that will make marketing work FEEL better to them emotionally so that they will be excited to move forward and experiment with marketing, rather than waste energy trying to avoid it.
INFJ (introverted, intuitive, feeling, and judging) is one of the 16 personality types identified by a popular personality test called the "Myers-Briggs Type Indicator" (MBTI). People categorized as INFJ's are generally creative, gentle, caring, and reserved but highly sensitive to the emotions of the people around them. They are typically idealistic, with high moral standards and a strong focus on the future. INFJs are also deep thinkers who enjoy discussing theoretical topics. People with this personality type are rare, making up only one to three percent of the population.